Cereal - The Sugar Story

I read an article this morning in the Wall Street Journal about how cereal manufacturers, like General Mills, are having a hard time reducing the sugar they put in their cereals.  Much of the discussion and impetus behind reducing sugar is in response to the child obesity epidemic.  They say that their cereals are hitting a sugar threshold, kids just won't eat it the second day if it has less sugar.  For illustration, here is a chart provided in the article of how much sugar is in one serving of their cereals.  Notice that some have been reduced. 

If it takes THAT much sugar to make a cereal taste good, maybe there is something wrong with the cereal, and not the sugar??   

They go on to talk about how they use vitamins/fortified, fiber or whole grain to make the cereal "appear" more healthy.  But don't you think the bigger question is, why would you try to feed your child or yourself a tasteless, processed food that is gross in its raw state but palatable once you add tons of sugar and sodium to it?

Why not just feed your kids oatmeal with mix-ins or eggs?

[Just between you and me, maybe because General Mills doesn't sell plain oatmeal or eggs. haha]

The full article is below.


Past posting on how to make yummy oatmeal: Bring Back the Oatmeal!
Source and pictures source: WSJ: Success Is Only So Sweet in Remaking Cereals